Red Stag by Jim Beam (JULY 2009)

Jim Beam has launched a new black cherry infused bourbon called Red Stag. It has great mixability and is selling well so far here are some tasting notes. The aroma holds a soft, dark cherry sweetness backed by an oaky bourbon one expects from Jim Beam. The palate is warm and a pleasant mix of warm cherry that is somewhat overpowering to the whiskey, but not so much as to be distracting. It is in the finish that the black cherry and alcohol heat are most noticeable, but in a sweet way.